DRDB (Digital Radio Development Bureau) figures show household penetration of DAB digital radio in the UK is set to reach 58.5 per cent by the end of 2011. The DRDB's new five-year forecast puts household penetration at 21 per cent by the end of 2007, and 30 per cent by the end of 2008, rising to 40 per cent in 2009, 50 per cent in 2010, and 58.5 per cent by the end of 2011.
DAB digital radio set sales are expected to realise 17 per cent growth in 2007, with more than two million units sold at a value of £170 million. Growth rises to 26 per cent in 2008 with 2.6 million units sold at a value of £200 million. This delivers a cumulative forecast of approximately 9.2 million products sold by the end of 2008, with DAB products commanding 28 per cent of the overall market by volume and 35 per cent by value in 2008.
By the end of 2007, there will be around 6.6 million DAB radios in UK homes and a household penetration of 21 per cent.