Advanced Television

TiVo offers viewer profiles

November 9, 2007

TiVo is reported as offering a new service giving advertisers detailed profiles of its users. TiVo – which sells advertisers second-by-second ratings of programs and commercials based on subscriber viewing habits – plans to announce that it will soon add demographic data about the viewers themselves the WSJ reported. The information includes age, income, marital status and ethnicity.

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