Advanced Television

Disney makes kids portal for UK

December 10, 2007

Walt Disney’s Internet arm is launching a UK portal aimed at young adults showcasing its games, films, music and social networking assets in one British Web site. The Web site follows the launch of the concept in the United States earlier this year. Similar Web portal offerings will be launched in Europe.

“We are looking to the continent not surprisingly so we will be looking to France, Italy, Germany and Spain for our next rollouts,” said Cindy Rose, who heads Disney’s Internet arm in Europe, the Middle East and Africa. The Disney site, like its U.S. predecessor, has at its heart a feature called Disney Extreme Digital, aimed at children that allows them to customise multi-media content simultaneously while watching and sharing videos, messages, music and games.

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