DirecTV rates No. 1 in Pay TV
May 22, 2008
For the eighth year running, DirecTV has scored higher for customer satisfaction than all major cable TV companies in the American Customer Satisfaction Index (ACSI).
In this year’s ACSI survey, DirecTV posted an index score of 68, reflecting customers’ overall satisfaction with the service, compared to the cable and satellite TV category, which scored a 64 overall. Customers surveyed by the ACSI in the first quarter of 2008 were also asked about such issues as perceived quality, perceived value and their expectations prior to subscribing to the service. The ACSI also measures customer loyalty and retention.