Advanced Television

Arris and BlackArrow deliver VOD advertising

June 27, 2008

Arris and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, have announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers rapidly derive additional ad revenues from on-demand video services.

Categories: Advertising, Articles