beeTV has been unveiled as a "revolutionary new way for people to watch television".Taking existing electronic programme guides (EPGs) to a completely new level, When a viewer pushes a button on the remote, the platform responds instantly with personalised, individualised matches of TV programmes and movies. beeTV uses a proprietary contextual matching algorithm to generate this personal channel in real time fuelled by the interaction of data derived from viewing behaviour, a consumer profile, timing sensitivity analysis and the business logic and marketing requirements of the platform.

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