Advanced Television

C4 backing down on radio

October 3, 2008

Channel 4 is scaling back its digital radio plans, with only one of three of its originally planned stations, E4 Radio, now confirmed for launch. Channel 4 conceded that it is scaling back its investment in radio "in line with its proposal to reduce its cost base by £100m (E126m) in the next two years". A spokesman said it is focusing digital radio investment on E4 Radio, "which we believe represents the quickest prospect of a commercial return from radio".

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