Advanced Television

Motorola and BlackArrow on-demand advertising

November 13, 2008

Motorola is accelerating the delivery of personalised media experiences through a collaboration with BlackArrow, the independent provider of multiplatform ad-management systems.

The companies are working together to deliver a powerful, SCTE 130-compliant addressable advertising solution that enables advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. Through this integration, ads can be selected in real time by BlackArrow's ad decision server and added dynamically to on demand content using the Motorola B1 on demand server.

Categories: Advertising, Articles