US broadcaster CBS has raised the stakes in the online video market with a revamp of its video site. CBS has added content from partners including Sony, Endemol, Metro-Goldwyn-Mayor and PBS, to TV.com, the site it acquired in the $1.8 billion takeover last year of CNET Networks, the technology web site operator. The partners will supplement programming from CBS and Showtime, its pay-TV arm, which broadcasts popular shows including Dexter and Californication.
Internet video has boomed as broadcasters look to build audiences online. Media groups have been encouraged by the eagerness of viewers while advertisers have used web video to reach younger demographics.