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News Corp studies behavioural

February 10, 2009

News International is investigating working with News Corp sites such as Sky and MySpace, to create a behavioural targeting network across its properties. The creation of such a network would allow News International titles, such as The Times and The Sun to share data on reader behaviour and enable brands to target across both News Corp’s and News International’s sites.

Martin Corke, head of digital strategy at News International, said "we’re reviewing the opportunities within our own organisation to offer behavioural targeting, across say Sky, MySpace and Fox. It makes sense as we’ve got so many strong sites.”

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