The worldwide market for pay-Direct-to-Home (DTH) satellite television rose significantly in 2008, with an estimated 18 percent rise in subscriptions, reports In-Stat. The primary reason for this increase was strong growth in the Indian market, which more than doubled to about 9 million subscribers at the end of 2008, the high-tech market research firm says.
“India now has five pay DTH satellite providers with a sixth expected to enter the market early in 2009,” says Mike Paxton, In-Stat analyst.
In-Stat research also found: There will be nearly 200 million DTH pay-TV subscribers worldwide by 2012. Worldwide revenues will eclipse $142.7 billion by 2011. Eastern Europe had the strongest regional subscriber growth rate in 2008, with an increase of 63.5 per cent over 2007.