Disney content for YouTube
March 20, 2009
Disney has struck a deal with Google’s online video network YouTube to distribute short-form content from ESPN and ABC.
The agreement would extend the Internet reach for ESPN’s sports highlights and ABC News updates and provide another outlet for video snippets taken from the ABC broadcast network and ABC Family cable channel shows. Disney hopes the arrangement will bring its advertisers to YouTube, a site that has 100 million monthly visitors but has had difficulty making money off “user-generated content.” Disney would keep the majority of the proceeds, YouTube said.