Advanced Television

Hulu bound for UK

July 6, 2009

Johannes Larcher, senior vice president at Hulu, has confirmed that the service will be coming to the UK with an expected launch date in September, but didn’t specify which UK media companies would provide content for the service.

"We are talking to everyone. The UK is our number one priority in terms of international expansion. We are very interested in the UK. We hope in the very near future we will have some plans to reveal, UK is very ready for a product like Hulu."

Larcher was clear that the UK version would differ from the US one, making a very localised product. Also, to ensure that the quality of the videos on the online video site will be high, the company may collaborate with local ISPs.

Hulu backed by three of the four major networks in the US, Fox, NBC and ABS (Disney), has been an audience and financial success.

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