Advanced Television

YouTube new services: direct and Latino

November 18, 2009

YouTube Direct is a new market place service whereby TV and online news editors can obtain video from so-called “citizen journalists”. News outlets seeking footage can announce it in a variety of ways, including via call-out videos.

“News organisations always want to verify the content they use,” said Steve Grove, head of news and politics at YouTube. YouTube Direct isn’t a revenue play — either for YouTube or its users, Grove said. “It’s an incentive to upload greatvideo, because of the recognition you’ll get from legitimate news organizations.”

Meanwhile YouTube said it has reached an agreement with Univision, the most-watched Spanish language television network in the United States, to make a wide range of its shows available on the video sharing site. YouTube described the deal as one of its most comprehensive agreements for TV content. The agreement is nonexclusive and includes short clips as well as full-length TV shows from Univision's three networks, Univision, TeleFutura and Galavision.

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