ITV two new channels disappointment in ads
January 20, 2010
UK's ITV has been given the green light to launch two new channels â€“ a time-shifted channel and a high definition channel â€“ following a report by The Competition Commission. However, the network is angry the Commission has only agreed smallchanges to the system of contract rights renewal (CRR), the way in which advertising is sold.
Diana Guy, deputy chairman of the Competition Commission, said: “We found there is a strong case for widening the definition of ITV1 in the CRR undertakings to include both ITV+1 and ITV1 HD and this has been largely supported by ITV and other parties. We believe that this change will go a considerable way towards reducing the unintended costs to ITV of the current system.” However, ITV said in a statement: “CRR distorts the market and the fundamental relationship between advertisers and free-to-air broadcasters.”