Advanced Television

Brightcove for TV Everywhere

January 26, 2010

Web video specialist Brightcove has developed a new system to help cable programmers launch “TV Everywhere” on-demand video services, either through their own portals or working in partnership with cable or telco operators. Consistent with the “TV Everywhere” concept the Brightcove system includes authentication technology to ensure that online viewers are already paying for the content through their pay-TV subscriptions.

The new “Brightcove TV Everywhere Solution Pack” combines the enterprise edition of the Brightcove 4 video platform with a number of new features aimed at bringing more licensed and subscriber-entitled video content online. Most important is authentication technology from Internet identity security firm Ping Identity, with which Brightcove has formed a strategic alliance. Brightcove will integrate Ping Identity’s PingFederate software into its “TV Everywhere” system to give programmers an authentication and authorization option built on existing open standards.

The Platform, the Comcast subsidiary that is Brighcove’s biggest competitor in providing online video technology to programmers, launched its own “TV Everywhere” system in November. The Platform is also providing the back-end technology for the Comcast On Demand Online trial.

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