Advanced Television

ActiveVideo and This Technology monetise iVOD

May 14, 2010

ActiveVideo Networks, a specialist in cloud-based interactive television and This Technology have announced a joint initiative to enable cable system operators and programmers to improve monetisation of and control over advanced VOD advertising to help grow the iVOD category.

The two companies are leveraging the capabilities of the ActiveVideo CloudTV platform and This Technology's Metamore and Spotbuilder software to create an SCTE 130-compliant ad serving and delivery solution that enables operators and programmers to dynamically target traditional, Web-based and interactive advertising in conjunction with viewers' on-demand activity.

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