Advanced Television

News Corp buys Skiff

June 16, 2010

News Corp has made its latest move in digital content exploitation by acquiring e-reader platform Skiff and investing in a company that develops paid content models for publishers.

News Corporation, which is close to charging customers for access to the Times and Sunday Times online, said that the two deals represented “key building blocks” in the company’s strategy to transform publishing with pay models.

Rupert Murdoch’s company has acquired Skiff, established by magazine publisher Hearst last year to develop an online store and e-reader for its publications, which delivers “visually appealing layouts” of content to tablets, smartphones, e-readers such as Kindle and netbooks.

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