UK digital satellite platform Sky has reached its target of 10 million TV customers, equivalent to 36 per cent of households in the UK and Ireland. BSkyB set the target in August 2004, since when a further 2.6 million customers have subscribed. Sky TV now reaches more than 25 million people.
Around a third of customers have now upgraded to high definition TV while almost a quarter take Sky’s broadband and home phone services as well as TV.
Jeremy Darroch, Sky’s Chief Executive, said that to be the choice of 10 million families was “a big achievement for the whole team at Sky,” and was the result of a constant appetite for change and years of hard work behind the scenes to give its customers a great entertainment experience.
“But perhaps an even bigger achievement is the transformation of our business, which means we now have more ways to grow than ever. Sky has always been a forward-looking company and we will push on from here by continuing to invest in content and innovation. That’s the best way to satisfy existing customers and create new reasons for people to join in and take more from us,” he stated.