BBC Red Button too expensive
November 11, 2010
BBC’s quasi-interactive Red Button service has high reach but isn’t appreciated enough to justify its cost the BBC Trust has concluded. The Red Button cost £39.3 million (E44m) in 2009/10 and had 12 million users a week.
The Trust and BBC management say it’s not yet clear how Red Button will figure in YouView’s IPTV future, and that Red Button could become a signpost to BBC TV apps like iPlayer, but that migration costs for such a project must come from existing budget.