US online ad-spend to overtake print

Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to researcher eMarketer. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion compared with an 8.2 per cent decline to $22.8 billion for print newspaper ads.

“This is a tipping point,” commented Geoff Ramsey, eMarketer’s chief executive. “The bad economy has actually accelerated the shift to digital advertising.”