US online ad-spend to overtake print

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Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to researcher eMarketer. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion compared with an 8.2 per cent decline to $22.8 billion for print newspaper ads.

“This is a tipping point,” commented Geoff Ramsey, eMarketer’s chief executive. “The bad economy has actually accelerated the shift to digital advertising.”


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