The Virgin Media Entertainment Index reveals 2010 was a record breaking year for On Demand viewing, with just under 900 million programmes watched in total – a 10 per cent increase on the previous record, set in 2009.
Virgin Media’s On Demand service is the third most watched ‘channel’ on the platform with customers, on average, each watching for almost two and a quarter hours every week. As a provider of catch-up services from all four public service broadcasters, Virgin Media’s TV service was also responsible for more than one in every five BBC iPlayer video requests throughout 2010.
Over one million more households have used Virgin On Demand, with 64 per cent of Virgin Media users now accessing the service regularly.
Cindy Rose, executive director of digital entertainment at Virgin Media said: “This year looks set to be transformational in terms of how we watch our favourite shows and I expect we’ll break through the milestone of one billion views in the coming months.”