Advanced Television

Roku goes retail at Best Buy

March 31, 2011

Roku has confirmed that the Roku XD player is now available for purchase at Best Buy stores nationwide and at The announcement marks the first time the streaming player has been made available through retail channels in the US.

The Roku XD has a list price of $79.99 and is available at Best Buy stores and at for purchase immediately. Roku players can also be found at other leading retail stores including BJ’s Wholesale Club, Fry’s Electronics and RadioShack.

“Having sold over one million Roku players through online sales only up until now, we are incredibly excited to announce our entrance into brick and mortar retail with nationwide availability from thepre-eminent consumer electronics retailer,” said Anthony Wood, founder and CEO of Roku, Inc.“Customers can now grab a Roku off the shelf at Best Buy, take it home and be up and running, enjoying their favourite TV show, movie, music or sports team in just a matter of minutes.”

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