Advanced Television

Hulu Plus to reach 1m+ subs this year

April 5, 2011

Hulu’s chief executive Jason Kilar has confirmed figures first released at IP&TV World Forum stating Hulu+ will have over a million subs by year end.

Kilar also reiterated that the company is on track to approach $500 million in revenue in 2011, up from $263 million in 2010. Its first-quarter revenue grew 90 per cent from 2010.

Hulu is owned by News Corp, Walt Disney, Comcast’s NBC Universal,  and Providence Equity Partners.

Hulu launched the $7.99 per month Hulu Plus in November, after an earlier preview period, in a bid to diversify its revenue beyond online advertising. The service offers access to previous seasons of a variety of popular television shows, along with access to current shows not included in its free offering. Hulu Plus subscribers can also watch some new episodes days before non-paying users can. The subscription also allows users to access Hulu on iPads and televisions that connect to the Internet.

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