Advanced Television

Lithuania DTH grows 25%

April 29, 2011

By Chris Forrester

SES Astra says that the number of digital homes in the Baltic state of Lithuania grew 25 per cent last year. Anna-Karin Modigh, a senior marketing manager at SES Astra, says 30 per cent or 400,000 of the 1.34 million Lithuanian TV households are now digital. From these TV households, 31 per cent use digital satellite television. During 2010, the number of digital satellite TV households increased from 99,000 homes (YE 2009) to over 120,000 homes (YE 2010). Astra increased its reach from 90,000 to 110,000 satellite TV households.

SES Astra’s signals also serve around 540,000 cable TV households in Lithuania (100 per cent of the cable households).

Niklas Sjögren, Astra’s Baltic region manager, states: “The latest figures show that Lithuanian families are ready for the analogue switch off of the terrestrial TV network. Evaluating all pros and cons of the different distribution forms, satellite TV has, not surprisingly, gained the most trust. The Lithuanian Government has already from the beginning informed the Lithuanian inhabitants that there are several options available for digital TV. I’m glad to see that many people have chosen the most cost effective, high quality and future proof option.”

Categories: Articles, Broadcast, Consumer Behaviour, DTH/Satellite, Markets, Research