CNBC’s new London studio sets the pace for business and financial news
May 9, 2011
CNBC, the specialist in business and financial news, has started broadcasting from its brand new studio facilities at its European headquarters in London.
John Casey, CNBC’s Vice President of International News & Programming says, “The new studio is designed to support one ultimate goal – delivering the most essential business news to the most influential and affluent audience. We have created a state-of-the-art environment totally geared to enabling our journalists to tell compelling stories about business and the global economy in real-time.
“In a world with so much information and data points, CNBC will continue to cut through the noise and deliver the most succinct and imperative analysis in a visually compelling way.
“Our mantra is to provide essential news, information and analysis. The new studio allows us to do this even better. It enhances the way we articulate and display the key facts driving a story, whether that’s economic data, geopolitical events, M&A activity or corporate news.”
The new studio accommodates 10 cameras and multiple presentation positions, giving CNBC anchors and journalists the ability to present from anywhere in the studio using a range of visual tools. It includes one of the largest video walls in Europe, as well as an integrated digital media desk and a touch-screen display area.
Central to the studio is its new video wall, which incorporates the CNBC Globe – set to become a signature feature of the network. The animated globe provides a snapshot of the global markets, giving instant information on the health of each exchange.
The main anchor desk has been designed to engage CNBC’s influential guests in active conversation, while inviting viewers in to the heart of the dialogue.
One of the most exciting elements of the studio is the Digital Desk area, which will monitor and integrate digital media into broadcast programming. It will enable our journalists to interact with our viewers and the digital community during live programming using CNBC.com, blogs, websites and newswires in real-time.
Casey continues, “We’re incorporating viewer opinions, tracking websites and editorial comment on relevant subjects. We will also show our TV audience what the key digital discussions are, which will help us further analyse reactions to news events.”
The studio upgrade is the culmination of an 18-month period of development for the network internationally with a complete overhaul of CNBC’s global broadcast facilities. CNBC recently completed its new studio at the Singapore Stock Exchange and upgraded its main studio at its global headquarters in the United States.