Vibrant TV is claimed to be a new type of channel. Backed in part by Chicago-based media buying agency Zephyr Media, the FTA channel says it will showcase internationally produced lifestyle, series, sports and kids programming. The channel will be available on satellite and terrestrially.
Dan Zifkin, CEO of Zephyr, says the network will launch next June, and that Vibrant’s acquisition team will be at October’s MIPCOM programming market buying up suitable material.
”American viewers are developing a strong appetite for programming that originates from all parts of the world that is largely being unmet by current channels. Vibrant TV has a mandate of serving as a showcase for the widest array of internationally-produced programming, providing a television window to the world for American audiences and a US broadcast platform for international producers,” said Zifkin.