Swisscom: On Demand increasingly popular
August 30, 2011
TV content on demand is more popular than ever, according to Swiss telco Swisscom. It reports that in the first half year of this year alone, Swisscom TV customers downloaded more than three million films and live sporting events – up almost two-fold on the same period the previous year.
Swisscom is continually expanding its Teleclub on Demand offering in response to the increasing customer demand. Customers are currently able to select from around 5,000 titles, of which more than 1,000 are in high-definition (HD).
Five years after entering the TV business, Swisscom TV boasts more than half a million households using the service. Customers can choose from over 160 channels and a constantly growing offering of content on demand.
Swisscom TV customers can currently choose from around 5,000 films, documentaries, children’s programmes, comedies, lifestyle shows, and pop and classical music concerts via Teleclub on Demand. The offering is updated monthly and is constantly being expanded. A feature film on demand costs between CHF 3.50 (€3.00) and CHF 7.50, and is available for 24 or 48 hours, depending on the film. Children’s films can be viewed from CHF 1.50.
The offering further boasts on-demand content from over 2,500 exclusive Teleclub Sport Live events. The sporting events include National League A ice hockey games and Axpo Super League games, as well as live broadcasts of European football league matches. On-demand films and live sporting events may be viewed either on a television or via Swisscom TV air on a computer or laptop. Live sporting events may also be followed on a mobile phone and require neither a Swisscom TV nor a Swisscom TV air subscription.