iConcerts connects with majors
October 3, 2011
Colin Mann @ MIPCOM
Swiss-based iConcerts is ramping up activities for its connected TV launch, announcing distribution deals with key manufacturers Samsung, Toshiba Europe , LG Electronics , Philips and Panasonic who will all feature the iConcerts VoD music service on multiple platforms (TV, BD/DVD Players, set top boxes, tablets etc). The iConcerts connected TV app will roll-out throughout Europe, Middle East and Asia.
Further developments as part of the company’s transmedia strategy will see iConcerts demo their all new Android and iOS based OTT application during MIPCOM 2011.
The iConcerts application will introduce intuitive image based sliding menus and make full use of the touch-screen interface of the tablet. It will feature a rich promotional area with performances from hundreds of international artists, and a premium service with over 1,000 concerts from the world’s leading performers. Personalised playlists and Shuffle button will make it easy for music lovers to enjoy the library of concerts, while myConcerts area will allow them to share this experience across multiple screens.
“With the iConcerts TV and VOD services now available in over 86 countries, our goal is to provide our audience with a true transmedia experience, creating a seamless link between watching linear TV and interacting with the on-demand content. Connected TV and tablet applications are a perfect complement to the HDTV broadcast. We are very excited about aligning our brand with such renowned manufacturers, and we look forward to giving viewers access to our innovative music service on these various platforms,” said Natalia Tsarkova, iConcerts founder and CSO.