Advanced Television

LoveFilm content partnership with ITV and BBC

January 6, 2012

LoveFilm the Amazon subscription video on-demand (SVOD) service has made wide ranging content deals with ITV and BBV Worldwide. LoveFilm Instant is currently available on internet-connected devices including the PC, Sony PlayStation 3, Apple iPad, web-enabled TV sets and Blu-ray players and Microsoft Xbox 360.

BBC Worldwide and ITV will join broadcasters and studios including Entertainment One, Disney, Lionsgate, Momentum, STUDIOCANAL, Warner Bros. who currently provide content on the service.

Simon Calver, CEO of LoveFilm said: “We are thrilled to be bringing together great British TV content with Europe’s leading film subscription service. This gives LoveFilm an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price.”

Martin Goswami, Director of Pay and Distribution at ITV, commented: “We are delighted to be working with LoveFilm to bring a wide range of ITV’s best loved programmes to their subscribers. Partnering with LoveFilm’s Instant service is a great example of how ITV is starting to drive new revenue streams by distributing its content across multiple platforms.”

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