Findings from a survey studying streaming subscription behaviour from content, monetisation, and marketing technologies provider InMobi indicate that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over […]
Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]
Sony has undertaken analysis of the most engaged Twitter video content linked to 2022’s top news stories across Europe, which amounted to over 201 million views and over 8.6 million points of engagement (total of shares, likes, and comments) on the platform. Stories analysed included the war in Ukraine, the Amber Heard vs Johnny Depp […]
YouTube Shorts, the short-form video experience from the sharing service – is launching on TV, with YouTube executives revealing the design process of expanding Shorts to this new surface, taking a deep dive on what it takes to bring mobile-first video formats to the TV screen. According to Neal Mohan, Chief Product Officer, bringing Shorts […]
A survey of UK consumers has underlined the importance of authentic content – User-generated Content, especially – throughout the online customer decision journey The survey, The 2022 eCommerce Content Trends Report, from StoryStream, the visual commerce platform for authentic online shopping experiences, and IMRG, the UK eCommerce association, today releases, reveals that 91 per cent […]
Artists must be given a legal right to a fairer share of revenues from streaming, according to the conclusions of a wide-ranging inquiry by the UK parliament’s House of Commons Digital, Culture, Media and Sport Committee, which calls for a complete reset of the market. The Report into the Economics of music streaming finds that […]
UK comms regulator Ofcom is seeking evidence relating to new regulatory requirements that will apply to video-sharing platforms (VSPs), online video service where users can upload and share videos. Earlier in 2020, the UK Government confirmed the appointment of Ofcom as the regulator for VSPs established in the UK, under revisions to the EU-wide Audiovisual […]
On March 20th, video sharing site Dailymotion made the decision to reduce the bandwidth required to broadcast videos on its platform to address the risk of network saturation. The end of the confinement period in France marks the return to normal for the platform, which will again broadcast its videos in UHD definition, Full HD […]
Sky and Netflix have forged a new multi-year deal agreement in the UK. Strengthening their successful partnership built over the past two years. The new extended deal will help Sky to bring customers all of the entertainment they love, all in one place. Following the deal, Sky customers will soon have the option to take […]
Market research firm Kids Insights, who conduct regular surveys into the attitudes and preferences of children and tweens, has published its latest trend predictions for the next 12 months. The Future Forecast report, which is based on Kids Insights’ surveying more than