A study looking at the implementation of the European Commission’s Audiovisual Media Services directive has revealed that VoD revenues in the European Union are growing, but currently account for less than 1 per cent of total TV revenues.
The report, which covers the period to end-2011, also reveals that overall TV sector revenues of aroun €77 billion have been flat since a similar study in 2008. Advertising revenues have decreased and there is more reliance on public funding, while pay TV continues to be the growth driver in the sector, according to the report.
Europe’s five largest TV markets generate 70 per cent of all revenue with Germany and the UK being the largest TV markets. The incumbent channels in the main markets also account for over 90 per cent of all commissioning spend although only about 56 per cent of gross industry revenue. Overall programming spend has grown little if at all since 2008.