Most UK homes will access Connect TV by 2014
July 4, 2012
Freeview has published research undertaken by Futuresource Consulting that shows that almost every home in the UK will be able to access Connect TV powered services by the end of 2014. Connect TV brings Internet delivered content to the Freeview Electronic Programme Guide (EPG). The service works on all compliant Freeview HD devices and offers live streaming and on demand services. Connect TV seamlessly combines Digital Terrestrial (DTT) broadcast and TV over broadband, offering broadcasters, content owners and brands the ability to reach the wide UK Freeview audience in a simple, cost-effective way, without the requirement for additional specialised hardware.
“This research by Futuresource is great news for us,” says Phil Walder, Managing Director, Connect TV. “It shows that almost all UK homes will have a TV or set-top that’s Freeview HD compliant, and therefore able to access our connected TV channels, by the end of 2014. That’s good news for us and also good news for the UK consumer, as it means that they will be able to access advanced connected TV services without purchasing additional hardware solutions.”
Connect TV launched its connected TV service with an initial lineup of 45 Internet delivered channels in February 2012. The service enables viewers to access connected TV services directly from the Freeview menu or electronic programme guide (EPG). The service works on all compliant Freeview HD devices, currently available in up to 5 million UK households. Consumers can simply access the additional content through their existing TV menu, just as they do other Freeview channels.