Advanced Television

India’s TRAI softening on new ad rules?

July 18, 2012

By Chris Forrester

India’s media regulator says it is prepared to talk about its proposed new rules which limit the number of minutes/hour available for advertising on its TV networks. TRAI has set tough new rules coving on-screen advertising, limiting ad-breaks, and cutting some ad-breaks completely. TRAI also wants to outlaw most ad-based screen ‘clutter’ especially the banners shown on news channels.

There are already a variety of formal challenges lining up against the regulations, including an action currently before the Telecom Disputes Settlement & Appellate Tribunal (Tdsat) which yesterday saw news emerge that TRAI is prepared to look into the proposed cap on ad-minutes.

Counsel for TRAI has said that the new rules have been postponed until at least August 30th when the case is due to be heard by the Tribunal.

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