ITV and Hulu are to sign a deal allowing the platform to distribute full-length ITV shows- some exclusively. As part of the deal ITV will gain an equity stake in Hulu UK, understood to be about 25%. Hulu’s parent company is owned equally by Disney, NBC Universal, Providence Equity and News Corp. ITV is the only UK broadcaster expected to sign an exclusive online content deal with Hulu.
Central to the deal has been a resolution to disagreements over who will sell advertising around ITV content on Hulu. Following the deal, Hulu plans to appoint its first UK chief executive.