ruwido wins TELUS IPTV deal
October 18, 2012
By Colin Mann
Input device specialist ruwido has secured a major supply deal with Canadian telco TELUS. The Austrian firm will provide the remote controls for TELUS’s Optik IPTV service.
The deployment supports ruwido’s efforts to expand to new markets and regions outside Europe. ruwido has supplied TELUS with its r107 remote control, designed to meet TELUS’s objective to offer customers a simple, straightforward way to navigate Optik TV content. The clear design of the input device consists of a sleek black surface, enclosed by a galvanised frame. The r107 will be available to Optik TV customers in October 2012.
“Optik TV delivers our customers’ favourite content in high definition with a unique and differentiated user experience. For us, client experience excellence must span the entire Optik TV process from content selection to navigation and input devices,” said Chris Langdon, Vice-president of Consumer Products and Services, TELUS. “Given that the remote control is something all our clients use, it was important for us to select a device that not only looks great in our customers’ homes but also feels great in their hands and provides a simple and intuitive navigation experience. Given the company’s history of innovation in design and usability, we are delighted to work with ruwido to meet our remote control device needs.”
“We are proud to have been selected by TELUS to provide a remote control solution that enables simpler interaction for their interactive service and a design that supports TELUS’ high quality standard and brand awareness,” said Ferdinand Maier, CEO of ruwido. “Our company understands the requirements of global operators and is able to develop and customise products for different markets all over the world. For us it is important to enable user experience excellence and to offer input devices that ensure functional pleasure.”