Advanced Television

Ooyala: Tablet TV gains momentum

November 15, 2012

Viewers are flocking online for live and premium entertainment and news, according to video streaming and monetisation platform provider Ooyala.

The company’s Q3 2012 Global Video Index also found that among web-connected devices, the share of time spent viewing on tablets grew 90 per cent over the last two quarters, with nearly three quarters of tablet viewing time spent on long-form content.

Ooyala sees a steady increase in web-delivered video viewing quarter over quarter as people tune in to television more frequently on digital devices such as smartphones, tablets, gaming consoles, PCs and connected TVs both in and out of the home.

Key findings in the Q3 Global Video Index report include:

  • Tablet owners spent 71 per cent of their total tablet video viewing time watching videos 10 minutes or longer.

  • 30 per cent of total tablet viewing time was spent watching content over an hour long.

  • The overall share of tablet video viewing grew 90 per cent in the past two quarters.

  • The amount of time users spent watching live video on gaming consoles more than doubled in Q3.

  • Desktop viewers tuned into live video for an average of 40 minutes.

Online video distribution continues to redefine television around the world,” said Bismarck Lepe, co-founder and president of products for Ooyala. “For premium content providers, the ability to closely monitor consumption across devices and across an entire network is critical. It’s the only way to have a holistic strategy for optimising revenue. This requires sophisticated and actionable analytics, which is the core focus of Ooyala innovation. Our customers are on the forefront of online video with what our data scientists like to call performance-enhancing data,” he stated.

Ooyala’s Global Video Index report measures the anonymised viewing habits of nearly 200 million viewers in more than 130 countries every month, and processes billions of video analytics events each day.

Categories: Articles, Connected TV, Consumer Behaviour, Mobile, OTT, Portable Media, Research, Video