Accedo has announced the launch of its AdMediate solution, an integration platform that mediates ad requests from a TV app to an ad network.
AdMediate enables publishers to increase fill rate while keeping full flexibility and control of their TV apps. It provides a mediation engine in which the publisher can define business rules for ad network selection, based on multiple dimensions, including application, geography, platform and more. It also enables the publisher to track usage of the app, as well as fill rate from ad networks to make monetisation analysis cross multiple ad networks.
For ad networks, it means access to a wider range of TV app inventory, both for connected TV devices and managed IPTV devices. AdMediate complements rather than interferes with existing technology, uses market standards and business models and provides opportunities for all parties to do what they do best.
“Content publishers are increasingly looking for solutions to monetize their TV apps through advertising, however the platform fragmentation in the market complicates implementation,” commented Michael Lantz, CEO, Accedo. “AdMediate™ is an attractive integration engine, which reduces time to market and integration costs, while offering significant additional business value for publishers, especially if they launch on multiple platforms and multiple territories.”