Market research firm Infonetics Research has released excerpts from its new Multi-Screen TV Service Deployment Strategies: Global Service Provider Survey, for which Infonetics interviewed pay-TV operators about their plans for multi-screen video services and delivering live and file-based video content to subscribers with multiple devices.

“Multi-screen services are quickly becoming a critical service for pay TV operators worldwide,” notes Jeff Heynen, directing analyst for broadband access and pay TV at Infonetics Research. “By keeping attention focused on the content they’re providing, operators keep subscribers and advertisers happy.”

“But,” cautions Julien Blin, Infonetics’ directing analyst for consumer electronics and mobile broadband, “significant challenges remain, particularly when it comes to securing licensing arrangements with content owners who are concerned about the security of their content in a multi-screen world. This is also one of the major hurdles to offering á la carte cable content, a hot topic these days.”

Highlight of the survey include:

• Nearly half of survey respondents support tablets as part of their multi-screen service today, growing to 100 per cent by 2014
• When it comes to supporting mobile OS as part of a multi-screen service, 40 per cent of operators interviewed prefer the Android and iOS platforms
• Among survey respondents, the need to reduce churn and increase customer loyalty was rated a top business driver
• Securing content licensing deals is the #1 business challenge facing respondent operators

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