Pay-OTT platform provider Tvinci has been selected by MediaCorp, Singapore’s leading media company, to power its new cross-device lifestyle service, Toggle. The deployment is Tvinci’s first in the Asia Pacific market as it looks towards expansion in the region.
Toggle will be available on PC, iPhone, iPad and connected TV. The service is available to consumers as a subscription service or as a pay per view service, and offers both linear and video on-demand (VoD) content, and access to a library of over 1,000 hours of programming. Toggle’s launch is a first for Singapore, as it enables a leading media company to compete with local operators creating a paid TV service. The service is being launched in Singapore and will be rolled out internationally in the future.
“Consumers are increasingly using connected devices both as companion devices and as second screens, and so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime and anywhere, but also a gateway to a brand new TV experience,” said Philip Koh, Managing Director, Convergent Media Division, MediaCorp.
Toggle provides rights-protected content across iOS, Android and Windows devices using Tvinci’s multi-DRM capabilities: supporting Microsoft PlayReady and Google’s Widevine DRM simultaneously, depending on the device. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated into the service from the back-end level to the interface.
Ofer Shayo, CEO of Tvinci, described Toggle as “the perfect example” of a leading media company setting the standard in its local market, adding that the amount of content consumed via connected devices was increasing steadily every month. “Leading operators and media companies such as MediaCorp understand the need to introduce an OTT offering in order to meet viewers’ need to access content on any of their devices, whilst also enjoying an immersive social experience,” he added. Noting that MediaCorp is Tvinci’s first project in the pan-Asian region, he revealed that the platform would be deployed in other territories in 2013.
Toggle is scheduled for a full launch in the first quarter of 2013.
Tvinci recently announced a $4.5 million investment which was earmarked for further research and development as well as for exploring opportunities in new markets.