YOU On Demand, a Pay-Per-View and VoD platform service in China, has signed a distribution agreement with Tianjin IPTV which covers households across 16 major districts and counties in the greater Tianjin metropolitan area. YOU On Demand will officially launch with Tianjin IPTV immediately following the completion of the Chinese New Year celebration.
The signing with Tianjin IPTV represents an expansion of YOU On Demand’s services from cable to the IPTV platform, thus increasing the number of customers who can view the wide variety of films YOU On Demand delivers each month through its Transactional Video On Demand (TVoD) and Subscription Video On Demand (SVoD) packages.
“YOU On Demand is always seeking to partner with new and exciting distribution platforms in order to deliver the highest quality entertainment experience to the broadest reach of existing and potential new customers,” said Shane McMahon, Chairman and CEO of YOU On Demand. “We are honoured to partner with Tianjin IPTV and are looking forward to reaching this new consumer base.”