Advanced Television

40% turn on screen mirroring

April 16, 2013

second-screenScreen mirroring technologies, which give consumers the ability to project content wirelessly from smartphones, PCs or tablets directly to a television, have already captured the attention of a large percentage of tablet and smartphone owners.

According to the Connected Intelligence Inception of Screen Sharing report from global information company The NPD Group, 40 per cent of smartphone and tablet owners are aware of screen mirroring capabilities.  Awareness is strongest among men and 18-34 year olds. Screen sharing technology usage, however, is significantly lower than awareness at just 7 per cent of tablet and smartphone owners.

“Screen sharing solutions are somewhat new, many only launched in 2012, so we don’t expect a lot of consumers to be using the technology yet,” said John Buffone, director of devices, at NPD.  “The awareness number is a positive indicator and will help build the foundation to engage more consumers with second screen experiences.”

Apple AirPlay, Samsung AllShare, and Xbox SmartGlass lead in awareness among tablet and smartphone owners.  Apple is clearly the front-runner for consumer mind share, yet only 3 per cent of tablet and smartphone owners cite using the AirPlay technology for mirroring their mobile device screen onto their TV.

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