Amdocs, SeaChange boost multi-screen monetisation
June 10, 2013
From Nick Snow @ The Cable Show
Customer experience systems and services provider Amdocs and global multi-screen video software specialist SeaChange International have revealed a partnership to offer service providers, globally, the first holistic solution for establishing multi-screen TV operations.
Combining SeaChange and Amdocs software and services, the solution covers the deployment of video streaming capabilities, through the management of the associated customer experience, to monetisation of these services.
Service providers will be able to leverage Amdocs’ systems integration and testing services’ best practices, based on its experience working with several of the world’s largest cable, satellite and multi-play service providers, to speed deployment of SeaChange software. As a result, more service providers will be able to introduce next generation video services, such as personalised, multi-screen video and targeted advertising. Service providers will also be able to expand their deployment with market-leading network control and business and operational support systems (BSS andOSS) from the Amdocs CES product portfolio to ensure a superior multi-play experience and best monetise their video assets.
“Having deployed next generation pay TV capabilities, service providers still need to integrate them into a BSS and OSS environment that offers convergent support for multi-play operations if they are to stand out from the competition in terms of their ability to bundle and personalise services and plan and monetise resources,” said Rebecca Prudhomme, vice president of product and solutions marketing, Amdocs. “Amdocs’ partnership with SeaChange introduces a solution that allows service providers to achieve this, cost-efficiently.”
“For service providers, tablet viewing is becoming table stakes, supported by the breadwinner, advertising, as consumption of video-on-demand services at the home or on the move continues to rise dramatically,” said Alan Hoff, vice president, Strategic Marketing, SeaChange. “Together, SeaChange and Amdocs will help service providers better compete for viewers with high value, multi-screen services, targeted advertising and a highly compelling customer experience.”