smartclip, the multiscreen video and brand advertising platform, has formed a partnership with TP Vision, the manufacturer of Philips branded TVs. smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, such as the App Gallery and to the Smart TV ecosystem. TP Vision now gives advertisers the opportunity to reach the Philips Smart TV audience via standardized and ad-server based digital advertising. The partnership covers the Philips Smart TV offering in Western Europe and Russia.
“We are confident that the partnership with smartclip will bring us closer to the international advertising community and that our Smart TV platform will bring added value for brands,” said Albert Mombarg Head of Smart TV at TP Vision, “We are convinced that the advantages of the Connected TV – self-determined entertainment – will change the way consumers watch TV, reducing linear TV consumption in favour of demand content.”