Advanced Television

BT Sport to stream Ferdinand testimonial

July 9, 2013

By Nik Roseveare

rio-footballBT Sport will show Rio Ferdinand’s testimonial match live on its new sports channels and the match can also be watched online worldwide, following an agreement with the player and Streamworks International.

The game between Manchester United and Sevilla at Old Trafford on August 9th will be made available at in as many as 170 countries, courtesy of Streamworks.

Simon Green, head of BT Sport, said: “We are delighted to be associated with a huge star like Rio in all the different ways he is featuring on BT Sport and we are thrilled that his testimonial is going to be live on BT Sport. To mark this special occasion, we’ve put together a groundbreaking plan to help make this game available to millions of fans across the globe, and it is something of a technology first for a game to be streamed live on this scale.”

BT has agreed with Streamworks International that they will stream the action live across the globe. In the UK, the streaming will be free for all viewers.

Categories: Articles, Broadcast, Content, FTA, OTT, OTT