Research: OTT technology companies will double within 3 years
July 31, 2013
StreamingMedia.com has published a new report with Unisphere Research analysing the results of its recent survey on OTT video and security trends, with pay-TV operators, content owners and technology providers offering insight into the current and future state of OTT video, and exploring continuing challenges and opportunities.
The report, sponsored by Verimatrix, reveals that the number of companies involved in OTT delivery will grow and the proportion of those businesses substantially invested in OTT technologies will more than double over the next three years. Additionally, the pay model for OTT services is seen as growing in dominance compared to a free or advertising-supported model, which is a very significant change of perception for Internet video that was initially interpreted as a free alternative to traditional TV services.
“This survey and report sought to uncover the latest views on the current and future state of OTT video from inside the trenches. Respondents provided new details about the business, highlighting shifts in models, commercial and technical challenges and security implications for the growing business sector,” said Rayburn. “The respondents already see significant parts of their businesses influenced by the OTT model, in which programming, both live and on-demand, is delivered directly to consumers’ devices, via increasingly robust broadband networks.”
Key findings of the report include:
- 48 per cent of respondents believe that rights management is the largest single business-related issue for multi-screen service delivery today
- A majority, 59 per cent of respondents say broadband bandwidth limitations are currently the leading technical obstacle to OTT adoption. Quality of service and quality of experience—which may also be related to bandwidth issues—is also seen as an obstacle by 55 per cent
- 53 per cent of respondents prefer HTTP Live Streaming (HLS)–with enhanced rights management or basic encryption–twice as much compared to Adobe Flash Access and Microsoft PlayReady for OTT video security
- Close to one-third of respondents indicate they simply do not know their strategy for managing digital rights management (DRM) across different networks and devices