StreamingMedia.com has published a new report with Unisphere Research analysing the results of its recent survey on OTT video and security trends, with pay-TV operators, content owners and technology providers offering insight into the current and future state of OTT video, and exploring continuing challenges and opportunities.
The report, sponsored by Verimatrix, reveals that the number of companies involved in OTT delivery will grow and the proportion of those businesses substantially invested in OTT technologies will more than double over the next three years. Additionally, the pay model for OTT services is seen as growing in dominance compared to a free or advertising-supported model, which is a very significant change of perception for Internet video that was initially interpreted as a free alternative to traditional TV services.
“This survey and report sought to uncover the latest views on the current and future state of OTT video from inside the trenches. Respondents provided new details about the business, highlighting shifts in models, commercial and technical challenges and security implications for the growing business sector,” said Rayburn. “The respondents already see significant parts of their businesses influenced by the OTT model, in which programming, both live and on-demand, is delivered directly to consumers’ devices, via increasingly robust broadband networks.”
Key findings of the report include: