WorldPay, a global player in payment processing, risk and alternative payments, and PayWizard, a platform that provides subscriber management and billing for multi-screen media, have announced an agreement to integrate WorldPay’s payment processing capabilities with PayWizard’s subscriber management functionality.
The integration will provide merchants with improved customer services, enhanced payment flexibility and quicker time-to-market. PayWizard clients will gain access to Acquiring services from WorldPay as well as 200+ payment methods, ensuring that local payment preferences can be catered for. Similarly, WorldPay merchants operating in the digital media landscape will be able to use PayWizard subscriber management services to increase revenue and profit by understanding customer behaviour and preferences, and therefore helping to create better targeted marketing and promotional campaigns of higher value services.
According to PayWizard, 16.8 billion video-enabled devices are set to be in the global marketplace by 2015. In addition to this, 2013 is the year that the number of mobile devices will exceed the world’s total population with two thirds of the world’s data in video format by 2015, making this a rapidly growing market for merchants.
Shane Happach, Chief Commercial Officer, eCommerce division at WorldPay, comments: “The integration of WorldPay’s payment services with PayWizard’s Enterprise subscriber management system enables merchants to improve monetisation opportunities. It will greatly improve the customer’s experience with the merchant, resulting in an increase of revenue, brand loyalty and enhanced relationships between merchant and customer. It will provide a powerful solution to digital content merchants looking to grow and expand globally.”