fanatix and ESPN have lauhced a new social mobile app for cricket lovers. The social-first application brings news, scores, blogs, images, video and social media content from the digital cricket brand – ESPNcricinfo – on to fanatix, the mobile social network for sports.
“By combining ESPN cricinfo’s first-class content with the social functionality provided by fanatix, we’re making it easy for fans to stay on top of the imminent Ashes Series.” said Will Muirhead, Chief Executive, fanatix. “Cricket is perfect for a social environment; it lasts for hours, is full of controversial decisions and has a significant global diaspora that can be connected via the fanatix platform.”
fanatix cricket lets ESPNcricinfo users, members of Facebook, Twitter and Google+ gather digitally and debate the latest cricket talking points in Huddles – either privately with friends or publicly with everyone else following the game.