Spain: TV ad-spend down in 2014
November 27, 2013
From David Del Valle in Madrid
Spain’s TV ad crisis will continue in 2014 with free-to-air TV channels seeing an average decrease of 10.6 per cent and pay-TV a decrease of 8.9 per cent, according to Zenith Media.
Analysts forecast that overall advertising will experience a slight recovery from Spring next year with the fourth quarter pulling in revenues. As a whole the advertising market will grow by 1 per cent in 2014 against a drop of 12 per cent this year. Digital media will register the highest growth with Internet and mobile increasing their ad revenues by 11.9 and 4.6 per cent respectively.
Internet video is the lead format in terms of ad spending over the last few months, growing by 24 per cent this year up to €38.4 million.