blinkx acquires Rhythm NewMedia for $65m

Online video platform blinkx has entered into an agreement to acquire Rhythm NewMedia, a mobile video advertising technology platform focused exclusively on smartphones and tablets, for a total consideration of $65 million.

Rhythm operates a mobile equivalent of the blinkx ecosystem and enables the company to extend its reach across platforms. Blinkx anticipates that the acquisition will accelerate the growth of its mobile video advertising business, the fastest growing segment within online advertising.

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